I will say openly:

Social media is a marketing tool that is exaggerated.

Look at the statistics, it seems amazing ...
... in 2015 there were 38 million internet users in Indonesia, 79% of whom were active using social media at least once a month.
Lots, right?
But in practice this is not the case.
Most people who do social media marketing give up in a matter of months. Because there are no positive results they get to their business.
Wait a minute ... I straightened it before the protest.
Social media marketing is not bad. Many people fail because it is very easy to get stuck on the wrong track when using social media.
Only this is usually done (and taught):
  • Create an account, decorate with photos & complete the profile
  • Create interesting posts to get likes / retweets
That's not enough. Not enough.
So that your efforts are not in vain, please continue reading. In this guide you will learn what a real social media marketing strategy is like.

1. Determine ONE main social media

One, not 2, not 3...
Why is it only one? Isn't it much better?
It is true. Ideally the more we appear before others, the faster we will be known.
But there are a number of considerations to consider:
  1. Time
  2. Cost
  3. Human power
  4. Science
If you don't have a problem with all four, please choose more than 1.
Social media marketing is not simple. Not just posting funny tweets or uploading meme pictures. And most importantly, it is not automated from social media A to B.
You will be aware of the reasons in chapter 2.
In essence, you as a new player will not be able to be directly active on many social media at once. This will actually have a bad impact.
Therefore, choose social media based on:
Size: bigger is better, but not necessarily
Audience: where the majority of the people you target
Content: an effective place for videos, images / photos, text is not the same
Let's discuss them one by one.

Social Media Marketing
Facebook occupies the highest position as social media with the highest number of users, followed by Twitter.

... social media marketing is not just making content.
There are other work that MUST be done, some of which are:
  1. Interact with followers and influencers
  2. Content planning
  3. Statistical and goal analysis
  4. Planning and experimentation
      Thats all...
      Hopefully, all of those points can help your business graph increase gradually.